CHARLOTTE, N.C. (WBTV) - A three-day music festival is coming to Charlotte in 2024, officials announced Thursday.
The “Lovin’ Life Music Fest” will happen in Uptown’s First Ward from May 3-5, and will feature more than 40 artists across three stages, spanning multiple generations and genres.
Festival headliners will be announced next week, with tickets set to go on sale Dec. 14 at 8 a.m. Four types of admission passes, GA, GA+, VIP, and Super VIP, will be sold, ranging from $199 to $999.
“It has been a long-time dream of ours to bring a major music festival to our hometown of Charlotte, and it truly takes a village to plan an event of this magnitude,” Southern Entertainment Co-Founder and Partner Bob Durkin said.
Durkin said the multi-day event is expected to attract 90,000 total attendees and have a projected first-year economic impact of more than $30 million.
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“We’re going to showcase Charlotte and what it can do and help it put its best foot forward,” Durkin told WBTV.
Organizers said those attending will enjoy culinary, cultural, art, and experiential activations in addition to music.
“Charlotte Center City Partners and Music Everywhere CLT are deeply committed to growing Charlotte’s music scene and the Lovin’ Life Music Fest will be a major leap forward,” Michael Smith, CEO of Charlotte Center City Partners, said. “We are excited about this three-day event that will continue to build the Queen City’s reputation.”
Festival headliners will be announced the week of December 11th.
“My only hint is that it’s going to be big,” Durkin said. “Some of the names that we are bringing are gonna be the biggest and the best in the business, some classic names that are legends.”
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More information about the festival and ticket-purchasing options can be found here.
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