CHARLOTTE, N.C. (QC Life) - It’s been 106 years since Cheerwine was created right here in North Carolina.
Amid the sugar shortage of 1917, a man named L.D. Peeler wanted to create his own soft drink.
Peeler gave it the name Cheerwine because of its bright red color and cheery disposition.
By the 1950s, we got the first Cheerwine vending machine and a bottle cost just 5 cents.
After the turn of the century, we got Cheerwine ice cream, Cheerwine doughnuts and special versions of the beloved beverage.
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Now we celebrate the drink every year with the Cheerwine Festival in where else but Salisbury.
Soon, there will be a new way to enjoy this local favorite.
Cheerwine Ale will be part of NoDa Brewing Company’s year-round lineup.
Cheerwine Ale is hitting the shelves today! Mary chats with Joy Ritchie Harper and Jacob Virgil about a cool collaboration between Cheerwine and NoDa Brewing! @DrinkCheerwine @NoDaBrewing @MaryKingTV @cherylbrayboy #Cheerwine #Ale #CLT pic.twitter.com/3aP2DVcOw3
— QC Life (@QClifeWBTV) February 13, 2023
This collaboration has been brewing since last year, when Cheerwine and NoDa began working on the idea for the ale.
Cheerwine and NoDa Brewing Company tested several styles of beer before landing on a wheat ale. This style complements the Cheerwine flavor the best.
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Joy Ritchie Harper is the vice president of marketing for Cheerwine. Jacob Virgil is the director of strategic development for NoDa Brewing. They joined us to talk about this tasty collaboration!
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