SALISBURY, N.C. (WBTV) - An annual Rowan County tradition is returning to downtown Salisbury this weekend, with tens of thousands of people expected to attend.
This year’s Cheerwine Festival is happening Saturday from 12-10 p.m., free of charge.
The festival will feature more than 50 food vendors from across the Carolinas, many of which will have Cheerwine-infused goods.
Live music is also in the plans with The Phoebes Band, Braden Hull, TKG Experience and Let’s Groove Tonight all set to perform.
Several other activities such as arts and crafts, Cheerwine history tours, rock climbing and more will also be set up.
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A shuttle service will be running from the following locations from 11:40 a.m. to 11 p.m.:
- Catawba College (2300 W Innes St, Salisbury, NC 28144)
- Rowan-Cabarrus Community College: (1333 Jake Alexander Blvd S, Salisbury, NC 28146)
- The Livingstone College School of Hospitality Management and Culinary Arts – ADA/Handicapped (530 Jake Alexander Blvd. Salisbury, NC 28144)
A shuttle map can be found here.
Organizers said this year’s festival is “poised to be the largest one yet.”
Since the first Cheerwine Festival was held in 2017, the yearly event has boosted Salisbury’s economy by millions of dollars.
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